MKDSA Aims & Objectives

The Committee will abide by the majority view, while respecting minority views.

The Committee will consult widely, identifying shared issues. It will be independent, report back from the Club and football community, being the bridge between fans and the club.

Through the use of surveys, Zoom calls, etc., the Committee will contact members and ask for regular feedback, raising the profile of the MKDSA amongst members and fans.

The Committee will press the Club to share its Fans Charter and have a dialogue on how the MKDSA can ensure fans’ views and interests are met as part of the Charter.

The Committee will seek value for money in respect of club merchandise. It will ask the club to improve the quality of the shirts and will ask the FSA to benchmark with other clubs in terms of price, quality and sizes.

The Committee will poll members and liaise with video blogs on price, quality, size and sponsorship at the same time. It will contact Dons Action to see if we can combine our endeavours on club merchandise.

The Committee will also monitor the availability and price of away coaches. It will highlight and support the women’s game. Officers will attend women’s games and the awards evening. The women’s captain will be invited to the AGM as a guest speaker and reports of women’s matches will be posted on the web site. People involved in the women’s game will be invited to attend Committee meetings and the Committee will consider if there should be a MKDSA Women’s group.

The Committee will be interactive, providing content and interest to the best of its ability. It will engage and encourage spaces for debate. It will personalise, monitor and review where appropriate, using the web site, fanzine and social media to generate interest. It will seek to be on video blogs and MK Radio. It will consider forums as a vehicle to expand interest and membership.

The Committee will participate in relevant football campaigns and, where appropriate, create our own. It will also consult with the MK Dons Community Trust and consider if it can provide further discounts for away travel, where it can be shown to benefit members and raise MKDSA profile. It will also consider how to interact with local schools in an ambassadorial way.

The Committee will raise funds through membership fees, sponsored events, donations from members / fans, old programmes, prints, match day stalls, commercial fees, community events, merchandise and other avenues as appropriate.

It will consider setting up a MKDSA eBay site and setting up a programme catalogue, contacting other old programme sellers. Where appropriate it will give programmes away and donate programmes to schools. It will sell the 2 TVs found at the stadium and other assets which are no longer required.

The Committee will maintain, develop and update the MKDSA web site, social media channels, fanzine and online polls / surveys. It will tie in with blogs, forums and meetings where appropriate. It will also consider setting up a MKDSA Instagram channel, asking for match day photos it can post and, where relevant, shadow club and players’ channels.

It will approach the Club to invite players, the manager and chief executive to events to discuss the club’s plans to fans and on video blogs. They will also be invited to speak at the AGM.

The Committee will restore Dons history on the web site etc., telling the origin story, with clear milestones. It will also collect and share personal audio memories, which will be posted on the web site. It will be inclusive, celebrate traditions and social developments. It will use photos, images and develop a brand.

The Committee will build clear values, identity and stories that matter to fans and members. It will put issues to members and invite members to meetings. It will consider having Zoom meetings, if this can increase participation.

It will approach the Club to have pre match interviews, autograph and photo opportunities with ex and injured players in Lewingtons.

The Committee will make people welcome, valued and heard, feeling part of something meaningful. It will take the lead where there is none. It will invite members, especially new ones, to meet pre-match and send out a welcome pack.

It will approach and ask Pete Winkelman, Karl Robinson, Alex Gilbey and Toby Lock (MK Citizen) to see if they are willing to be honorary members of the MKDSA.

The Committee will show what MKDSA has achieved and publicise its future plans. It will provide regular updates about the Club, the Supporters Board, the FSA, etc. It will be as transparent as possible.

It will make it clear the MKDSA is a safe space for all fans and has zero tolerance to abuse, harassment and discrimination. It will consider having a report abuse or unacceptable behaviour link on the web site and promote this to members.