It’s been confirmed the EFL League competition across its three divisions will continue to be sponsored by Sky Bet.
This deal is for 5 years and will run until the end of the 2028/29 season.
With the Premier League recently announcing an end to betting promotion in sponsorship, it sees the EFL directly oppose this stance. Sky Bet has been involved already for a decade, and this new deal makes it one of the longest continuous involvements in sport.
The deal sees a £6m fund set up by Sky Bet over it lifetime to be used through club community organisations like our MK Dons SET.