EFL Announce Deal On League Sponsorship

It’s been confirmed the EFL League competition across its three divisions will continue to be sponsored by Sky Bet.

This deal is for 5 years and will run until the end of the 2028/29 season.

With the Premier League recently announcing an end to betting promotion in sponsorship, it sees the EFL directly oppose this stance. Sky Bet has been involved already for a decade, and this new deal makes it one of the longest continuous involvements in sport.

The deal sees a £6m fund set up by Sky Bet over it lifetime to be used through club community organisations like our MK Dons SET.

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